APMs: The driving force behind Emerging Markets
The way world pays has evolved drastically in the past years, especially how the entire payment ecosystem has changed since the pandemic is no secret. People have embraced digital economy more than anything and this strategic motivation comes more coordinated from the emerging markets.
Real-time payments is emerging as the most preferred payment mode. For e.g. India’s instant payment system, UPI, which is being lauded globally has recently hits the mark of 5-billion-monthly transaction counts. Similarly, As per the Brazilian Central Bank, the majority (70%) of Brazilians had already made a Pix, an instant payment method in just over a year of operation.
Hence it is substantial that the marketing trends are challenging the dynamic nature of emerging markets like SEA, Africa, and LATAM and Alternative payment methods (APMs) became a necessity for every merchant seeking to grow their business locally or globally.
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